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The practice is spiking in popularity, and is a smart solution for anyone who wants multiple looks but doesnt want to be stuck with multiple gowns (or, at the very least, shoulder the cost of multiple gowns).

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I keep calling it the dress, which makes it a 21st-century counterpart to that dress, the safety-pinned black number Elizabeth Hurley wore to the 1994 premiere of Four Weddings and a Funeral in Leicester Square that caused a sensation