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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

We had a much more lighthearted idea starting out, and it got really personal, Dizzy says

Whether it's an outdoor beach wedding, a chic city affair, or a rustic countryside celebration, we've got the perfect dress for you

While you might have an LBD on hand for most other formal occasions, dressing to impress is a little more complicated when there are I dos involved

As with most polarized opinions, the truth lies somewhere in the middle

Slip into elegant pumps or strappy heels to elevate your look