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A direct, serious menthol experience best for ex-menthol cigarette users

Truth Initiative, a nonprofit dedicated to eliminating tobacco use, said Juul's deal with Altria was a worrying sign

The culture has shifted

it's not that easy
doi: 10.1155/2019/9496419 [DOI] [PMC free article] [PubMed] [Google Scholar] 138

An overwhelming 86% view tobacco companies unfavorably, and 80% are concerned about young people using e-cigarettes or nicotine pouches
