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Footnotes Contributors KM and BS conceptualised the study and designed the survey measures

jumped from 6% to over 15%

They also allow you to maintain the familiar motions of holding a cigarette, inhaling, feeling the throat hit, and exhaling, while reducing your exposure to the harmful chemicals and carcinogens found in traditional cigarettes

One key study conducted by Philip Morris in the 1990s linked smoking with adult initiation rituals, risk-taking, bonding with peers and the need for youth to feel like they belong to a group and can partake in "adult activity." The "Be Marlboro" campaign was created by Leo Burnett, the same advertising firm responsible for the Marlboro Man campaign that made Marlboro the world's best-selling cigarette brand and a widely-recognized brand among youth worldwide

He considers flicking it into the street, then thinks twice

Last Ramadan, Omer Khan, the CEO of mental health platform Helply, stopped smoking after 23 years, calling the month the perfect opportunity to take the first big step towards quitting