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But now instead of two balloons, its four

One study found that 50 percent of subjects remembered the text-only warning label, while 83 percent correctly recalled the label that contained a graphic image, so it is a more effective advertising strategy to incorporate pictures on labels because the message will then be more memorable

Supplementary Information Acknowledgements The authors thank Vellore Institute of Technology (VIT) for the support during the preparation of this review and IS is grateful to VIT for providing a Teaching-cum-Research Assistant (TRA) fellowship

This innovative measure reaches every person who smokes every day, in every community, with every cigarette and with every puff

But did you know how quickly your health can improve when you stop smoking

This may reduce their willingness to eat or lead to earlier weaning