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Anachronistically, in the series' pilot episode, "Smoke Gets in Your Eyes", a subplot deals the birth of the slogan Its Toasted, which was actually introduced more than 40 years before the date of the show

[87] The smoking age in Wisconsin was raised to 18 sometime between 19882022

I think theyre gonna get it anyway they possibly can, whether they change the age or not, said Nola

Starting in 1917, Lucky Strike launched the well-known marketing slogan Its Toasted in an effort to differentiate their product from the typical sun-dried cigarettes of the time, most importantly the wildly popular Camel brand

Larry Tye, The Father of Spin (1999), p

As a result of British American Tobacco (BAT) buying out American Tobacco Company in 1976, Lucky Strike came under control of BAT