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However, studies on their emissions and toxicological impacts have been limited, he pointed out

And, contrary to what marketing materials may say, e-cigarettes produce a lot more than just harmless water vapor

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And according to University of Stirling tobacco packaging researcher Crawford Moodie, that should be no surprise: The findings [on the benefits of plain packaging] are also consistent with idea that packaging is an important vehicle for marketing, as is clear from the tobacco industrys own internal documents. Indeed, tobacco industry communications were made public through legislation and shed light on how the industry hooks consumers