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The expectation is that the benefit will accrue and grow over time as children grow up without the positive brand imagery on packages, Hammond said

Holes in cigarette filters were introduced 50 years ago and were claimed to be safer

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American Family Physician

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These researchers combed through a trove of internal tobacco industry documents to reveal how companies manipulated menthol levels in cigarettes and introduced new menthol brands to gain market share, particularly among adolescents and young adults. They brought younger customers in with light menthol flavor, and devised more heavily mentholated brands for older smokers who wanted a stronger taste