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[PubMed: 15943165] Fagerstrm KO, Schneider NG

Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores Read more

Chen, S.C

The key, in terms of decision-making, is to regularly compare your real accounting data to your tobacco shop's forecast to: Measure the discrepancies and promptly identify where the variances with your base case come from Adjust your financial forecast as the year progresses to maintain visibility on future cash flow and cash position There is nothing worse than waiting for your accountant to prepare your year-end accounts, which can take several months after the end of your financial year (up to nine months in the UK for example), to realise that the performance over the past year was well below the your base case and that your tobacco shop will not have enough cash to keep running over the next twelve months