l j peretti tobacco Flake L.J. PERETTI TOBACCO - L.J.

doi: 10.1002/ijc.27556

Several cigarette brands responded to the bans by replacing menthol with a chemical known as WS-3 (named after Wilkinson Sword, the company that first created it to replace menthol in shaving cream) in the California and Massachusetts markets, as the team reported in the Journal of the American Medical Association

This helps balance the strength and prevent the smoke from being too harsh

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