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Description
Reynolds launched its menthol brand, Salem, and in 1957 Lorillard introduced Newport

It could take more than a year for health experts from the U.S
Images are courtesy of The Stanford Research into the Impact of Tobacco Advertising (SRITA) collection and the Rutgers Institute for Nicotine and Tobacco Studies Artifacts of the Tobacco Epidemic

The smoke smell is suppressed briefly and returns as soon as the fragrance dissipates

Nobody Wants to Kiss an Ashtray. While the myth of the glamorous she-smoker had been debunked, the great irony of these PSAs was that they threatened the viewer with boyfriend-retention and lost beauty, a campaign that would have made the original Virginia Slim roll in her grave.
Hence the name, "square" for a cigarette