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[25] A Federal Trade Commission report released September 21, 2012, said menthol cigarettes sales had gone from 27% in 2008 to 22% in 2010

Additional information Competing interests The authors declare no conflict of interests

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Changing who you are for the better I want to be healthy

The tobacco people have to be aware of the fact that escalation of print advertising is a very dangerous game for them, since a marked rise in cigarette ads in publications would almost certainly provoke action by the Federal Trade Commission to require the inclusion of a health warning in those ads published after the new deadline, and such a requirement is what the tobacco industry dreads most

Falk is a professor of communication, psychology, marketing, and operations, informatics, and decisions at the University of Pennsylvania