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Then, at Benton & Bowles, in the early sixties, he wrote part of a series of commercials for Parliament cigarettes, featuring the Parliament recessed filter, a clean quarter-inch awaya device that was claimed to give the smoker extra margin. A while ago, Lord told me that when his agency was making the anti-smoking messages it encountered some difficulty in finding actors to play the parts

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Theres a pre-filter that needs to be vacuumed every few weeks

Periodontal disease Smoking can Quitting smoking The good news is that quitting smoking can reduce many risk factors for the conditions and diseases mentioned above

A randomised clinical trial was embedded within the programme and its outcomes were reported elsewhere [39]