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In response to shifting consumer preferences and regulatory challenges, Altria has diversified its portfolio to include smokeless tobacco and alternative nicotine products

PLoS Med, 2012

Archived from the original on June 25, 2013

- Tobacco smoke contains over 4,000 chemical compounds, over 50 of which are known carcinogens

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This, coupled with the evidence of the causal role of marketing in the tobacco epidemic, has inspired more than half the countries worldwide to ban some forms of tobacco marketing