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A Survey of Popular Electronic Cigarette Manufacturers and Targeted Marketing to Youth, found major e-cigarette companies take part in marketing strategies that target youth through promotional activities like sponsorships or free samples at youth-oriented events and TV ads

2020 Aug 28;13(9):219

That's a 'generation'

The decades following World War II, during the apex of smoking when the practice had still not come under fire by the growing anti-smoking movement, a cigarette casually tucked between the lips represented the young rebel, epitomized in actors like Marlon Brando and James Dean or mainstays of advertising like the Marlboro Man

After the 1970 US ban on TV tobacco ads, Marlboro passed Camel with its cowboy image

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