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[55] To imply that some nicotine products are healthier than others without making explicit claims, marketing has used descriptions like "light", "mild", "natural", "gentle", "calm", "soft", and "smooth"

Among US youth, prevalence has frequently been higher among White adolescents in national surveys, while some evidence suggests that exposure, retail environments, and use patterns may be concentrated in economically disadvantaged communities and can differ across ethnic minority groups [44,45,46,47,48,49]

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Carnevale R, Sciarretta S, Violi F, Nocella C, Loffredo L, Perri L, et al