someone holding a cigarette Isolated man hand in white background Stock Photo Womans Hand Holding Lit Cigarette

Since it is the oldest and most famous brand among the cigarette brands for which JTI has the copyright, it appears that it cannot be discontinued easily due to its legitimacy

Clean, straightforward effect

Branton, P., & Bradley, R

After reviewing 78 completed studies, including 40 randomized controlled trials, representing 22,052 participants, researchers found high-certainty evidence that e-cigarettes with nicotine increased quit rates compared to nicotine replacement therapy and that they were also more effective than other cessation methods

For lung cancer, the risk is 1,000% higher

Additionally 3 authors of the "Guide" admit to having previously accepted money from Pfizer (which sells Champix) or GlaxoSmithKline