heated tobacco uk BAT Says Switch to Heated Tobacco Helps Health Markers in Study Ploom X Advanced Starter Kit
Description
stricter regulatory measures on e-cigarettes and heated tobacco products, including a comprehensive ban on advertising, promotion, and sponsorship (with product display at point-of-sale as the sole exception)

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doi:10.1186/s12889-022-12493-6 18
[2] McNeill A, Brose LS, Calder R, Bauld L & Robson D

The number of daily smokers was approximately 5.2 million

Study participants were actively seeking to quit smoking and received at least four weeks of behavioral support