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Consumers often say that its the quality of the product they quote a more refined smoking experience and high-end packaging - which makes the difference between a luxury cigarette brand and a cheaper brand

Smith, S

A., & Role, L

Cost savings is perhaps the most significant benefit, with roll-your-own (RYO) options typically costing 30-50% less than pre-packaged cigarettes

Might there be more

Reynolds parent company) agreed to purchase the Lorillard Tobacco Company for $27.4 billion and as a result, (to alleviate antitrust concerns) Winston, along with the Kool, Maverick, and Salem cigarette brands, was sold to Imperial Tobacco for $7.1 billion