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Unlike cigarettes, honey buns will go stale

When you see The Big

As part of the change, companies are adjusting their marketing, calling on smokers to drop cigarettes and switch to the new smoking technologies, even though cigarettes are still the industry's main product

Ritz and her teams findings may reverse this concept

Management's ability to adapt to the tobacco industry's various challenges, along with Altria's portfolio of premium cigarette brands, have allowed the company to raise prices fast enough to offset volume declines and keep its earnings (and dividend) growing

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