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How Diet Coke is similar to an actual cigarette There's neuroscience behind why a Diet Coke and a cigarette might satisfy a similar craving

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Cheryl Orlansky has over 25 years of experience in health promotion and chronic disease prevention and management

A.et al (1998)

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They went to smoke cigarettes outside the design school studio, as they often did, and started questioning how such a successful yet low-tech consumer product - a burning stick of plant material - could have changed so little over time, according to the origin story the founders have told in speeches, interviews and promotional videos