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The most widely publicized study into the safety of e-cigarettes was done when researchers analyzed two leading brands and concluded the devices did contain trace elements of hazardous compounds, including a chemical which is the main ingredient found in antifreeze

Careful placement enables water to spray under, around, or on either side of objects

PMID 28855171

The advertising was likely influenced by the groundbreaking work of Edward Bernays who published Propaganda in 1928

In Canada, based on 2021 data, there are still 3.8 million Canadians who smoke, representing 12% of the population aged 12+

For more information, see our nicotine strength and dosage guide