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The switch from cigarettes to TEREA introduces new environmental responsibilities that did not exist when you were smoking: responsible disposal of used TEREA sticks in appropriate bins, and responsible end-of-life disposal of the IQOS ILUMA device when it eventually reaches the end of its lifespan

It also has high levels of harmful chemicals, many of which are considered the main cause of smoking related diseases

Unless global smoking trends change, the predicted yearly deaths worldwide will hit 8 million by 2030

In how many countries is the brand sold?

As smoking rates have declined in recent decades, so have rates of lung cancer, chronic obstructive pulmonary disease (COPD) and asthma

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