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There was some leaf loss, he said

Ultimately, tar macadam utilizes soft rock materials heated in a furnace and subsequently mixed with boiling coal tar, pitch, and creosote oil

In the 1950s tobacco companies engaged in a cigarette advertising war surrounding the tar content in cigarettes that came to be known as the tar derby

Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube