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New York, NY: Twayne Publishers

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BAT should come up with a strategy that is committed to developing and promoting a range of new and improved tobacco and nicotine products

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Pricing tactic #3: Price segment your brands so that there are cheaper brands available to price-sensitive smokers For over a decade, tobacco companies have used price-segmentation to divide their brands into higher priced premium brands, mid-range value brands and lower cost budget or super-value brands

Media Advocacy: A Strategy for Advancing Policy and Promoting Health