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The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials

In the 1970s, the props master went out and bought a carton of Marlboros (unless there was a request for a different brand or for clove cigarettes)

Bupropion has a boxed warning for development of neuropsychiatric symptoms ranging from agitation to suicidal ideation and behavior in patients using this medication [45]

Access options Access Nature and 54 other Nature Portfolio journals Get Nature+, our best-value online-access subscription $32.99 / 30 days cancel any time Subscribe to this journal Receive 52 print issues and online access $199.00 per year only $3.83 per issue Rent or buy this article Prices vary by article type from$1.95 to$39.95 Prices may be subject to local taxes which are calculated during checkout Nature 626 , 724-725 (2024) doi: References Saint-Andr, V