iq electronic cigarette Hamburg, Germany. 13th Nov, 2018. A Philip Morris iqos e-cigarette lies on the counter of a tobacco shop, competition in the market for cigarettes becomes fiercer. On Wednesday (14.11.2018), Philip Morris' IQOS in the U.S.

Smoking still kills millions every year, but death rates are falling as people turn their backs on cigarettes

Whats more, children who live in apartments reportedly show a higher level of exposure to tobacco chemicals

There needs to be a sea change in attitude, and a root and branches rethink of our attitude towards significantly reduced harm alternatives to products that kill over a million people in the US and Western Europe alone

But note that they only considered it

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E cigarette vapour contains fewer harmful chemicals and potentially harmful substances compared to the smoke from tobacco cigarettes, though some potentially harmful substances and additives may still be present in vaping products