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No prior nicotine use: Nicotine is addictive

South Beach Smoke cartridges are available in the following strengths: Bold (24mg) - comparable to traditional non-filtered cigarettes and the strongest of the filtered cigarettes Full Flavored (16mg) - comparable to traditional cigarettes Light (12mg) - comparable to traditional 'Lights' Ultra Light (6mg) - comparable to traditional 'Ultra Lights' No Nicotine (0mg) - cartridges with the flavor but which contain no nicotine at all NOTE: Many customers that are trying to reduce nicotine consumption, gradually move down their nicotine levels

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DOI: 10.1111/j.1360-0443.2011.03770.x (accessed 20 August 2015)

Marketing to youth Settlement to restrict tobacco marketing