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Regional Review Continued Americas and Europe (AME): - Multi-category region with Non-Combustibles now representing 17.5% of revenue - New Category revenue growth of 28.8%, or 29.6% at constant rates of exchange - Resilient combustibles performance led by pricing, despite headwind due to sale of the Russian and Belarusian businesses partway through the year - Combustibles volume share up 10 bps and value share flat Volume/Revenue Please see page 53 for a full reconciliation to constant currency and organic metrics, including prior year data

Analysis of profit from operations (by segment) and diluted earnings per share * In 2023, the Group reported a loss for the year

Increased chance of heart disease

Tobacco can be used as a natural remedy to help plants heal and prevent infections

Additionally, it is possible the associations observed between smoking and mental health are a result of shared genetic and environmental factors

The Global Burden of Disease Study calculates that in 2016 there were an estimated 6.3 million smoking-related deaths annually: 884,000 from second-hand smoke, and 48,000 from oral tobacco (none of which were related to snus)