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Conducted by the independent public opinion research firm Povaddo for Philip Morris International (PMI), the survey of more than 14,000 adults in 13 EU member states and Ukraine shows how Europeans hold strong opinions about how these products should be treated by governments, both at a national level and in the EU as a whole: o Adult smokers should be given accurate, scientifically substantiated information that smoke-free alternatives to cigarettes are less risky than continued smoking, even if these alternatives are not risk free (69%)

Smoking vs other risk factors as the cause of smoking-attributable deaths: confounding in the courtroom