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On his first day, surrounded by blood-stained butchers aprons and ash-flecked grey suits, Thomas turned up sporting an olive-green pork-pie hat, a taupe double-breasted suit decorated with a clove carnation, a multi-coloured tie and yellow wash leather gloves, twiddling a long cigarette holder with one hand and twirling a silver topped malacca cane with the other

You can breathe easy

Explore the full range of premium cigarettes available at Soulssky from smooth and subtle blends to rich, full-bodied classics

Key tip: The thinner the paper, the longer your joint lasts

Cigs Short for cigarettes

Tim Harford explains why the methods they devised are still working on consumers today