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There is also concern about medication adherence in a population that may struggle with consistent self-care behaviours

By distribution channel analysis In 2024, the hospital pharmacies segment led the global GLP-1 receptor agonist market

Now the company is entering the functional beverage market with a product intended to support those consumers taking GLP-1 medications and marketed under the No Worries name

These became widely available through telehealth companies at significantly lower prices

Shadyab et al., J Gerontol 2025 4

Serena Williams Sparked Public Debate When Serena Williams announced in August that she had embraced Zepbound and would serve as a celebrity patient ambassador for telehealth company Ro, which sells GLP-1s the backlash was immediate