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These arent edge cases anymore

The rise of GLP-1 medications is a huge moment for the CPG industry, said Sally Lyons Wyatt, global executive vice president and chief adviser at Circana

A growing array of treatment modalities and new entrants are crowding the market, with biotech companies promoting next-generation GLP-1 candidates alongside established pharmaceutical players

The consistency of findings across multiple studies and data sources provides justification of a shift in research focus to conduct well-powered phase 3 randomized controlled trials to validate these preliminary findings and define optimal treatment strategies

Retatrutide: Triple agonist targeting GIP, GLP-1, and glucagon receptors simultaneously

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