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What This Means for You and Your Brand So, what does all this mean for your business

Your insurance may cover a portion of your GLP-1 medication, depending on the plan youre on and the type of condition you need to treat

These second order effects will become more far reaching as insurance coverage becomes wider for these drugs - this will be the differentiator between the risk/reward being better on the first-order beneficiaries (LLY and NVO) and the second-order plays like short bariatric surgery/sleep apnea/gyms/fast food & CPG

doi: 10.1017/cts.2023.612

These nano-based strategies not only optimize pharmacokinetics and therapeutic efficacy, but also hold potential for non-invasive delivery routes, including oral, buccal, transdermal, and pulmonary administration

Ford AL, Hunt LP, Cooper A, Shield JP