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Novo Nordisk aired its first Big Game commercial for Wegovy, featuring celebrities like Kenan Thompson and DJ Khaled Ro ran streaming and digital campaigns during the same period, starring Serena Williams, who shared her experience with GLP-1 treatment to connect with mainstream audiences Historically, pharmaceutical marketing focused on clinical communications, doctor outreach, and niche audiences

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February 4, 2026: Washington, DC A year ago, theNational Consumers League took the unusual step offlaggingwarningsfromthe Food and Drug Administration(FDA) and medical societiesstatingthatcompounded versions of GLP-1 (glucagon-like peptide-1 receptor agonists)weight-lossdrugs are not FDA approved and may cause serious health problems.The purposewas toinformconsumers aboutthe potential harm posed by these drugsbeforeHims & Hers, a large telehealth company,aired awidely hyped television ad duringthe 2025 Super Bowl touting only the benefitsof compoundedGLP-1s.

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