tobacco board of zambia (TBZ) The Zambia National Tobacco Marketing

I think it does affect their brand image

Reasons Why 20-Cigarette Packs Dominate: Health Regulations Taxation Simplicity Retail & Manufacturing Efficiency Consumer Habits Legal Requirements Major Regulations in Cigarette Packaging Various substantial regulations regarding Printed Cigarette Packaging Boxes require plain packaging with logo elimination, standardized design, and warning images showing smoking-associated damages and restrictions on flavored products and small packs that diminish appeal

As of 2018,World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC), which governs international tobacco control

University of Texas

The company has consistently said that plain packaging will not have the claimed effect on smoking rates, and intends to appeal against the ruling

Polish Journal of Pharmacology