lilly direct glp-1 ŌURA-LillyDirect collab highlights new care model eli lilly glp 1 direct
Description
It is linked to a broader CMS initiative known as the BALANCE model, which was originally envisioned as a longer-term framework for integrating weight management treatments into Medicare
A BMI of 30 or higher or 27 or higher with a weight-related condition is usually required
No pill can fix emotional eating
Many members don't know whether their employer opted in
Note: Market size and forecast figures in this report are generated using Mordor Intelligences proprietary estimation framework, updated with the latest available data and insights as of January 2026
Barrera MJ, et al
